The Korea Baseball Organization has cut deals with two major cable television broadcasters to carry games for the rest of the 2009 season. Negotiating for the KBO, Eclat Entertainment came away with contracts between the league and both the KBS N Sports and MBC ESPN networks.
A Korea Times story reports the KBO’s asking price for broadcasting rights was about US$1.2 million per network, while the networks were offering just under US$800,000 each. Fees for the rights to resell programs to the IPTV network were also agreed upon.
Last year, four cable networks paid about US$1.25 million each for rights to KBO games, but the economic recession has led to difficulty in landing advertisers. Negotiations are continuing with two other cable networks. The KBO is expecting to bring back Xports for another season, but talks with SBS Sports have hit a snag because the network wants to carry Japan’s Yomiuri Giants games played at the same time as KBO matches, while IPTV resale fees have also not been agreed upon.
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